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STANDWITHUS AD TO GO UP IN SACRAMENTO NOVEMBER 5

STANDWITHUS AD TO GO UP IN SACRAMENTO NOVEMBER 5

 
NEW BILLBOARD COUNTERS ANTI-ISRAEL AD



 

(Sacramento, CA -- November 5, 2012) -- StandWithUs (SWU) is countering anti-Israel billboards by placing its own ad beginning November 5 for three weeks. The SWU ad underscores how the U.S.-Israel alliance benefits the American economy by highlighting that "Israelis invested over $57 billion in U.S. companies and created 200,000 jobs in the U.S. between 2000 and 2010."  It specifically targets an anti-Israel billboard that calls for ending military aid to Israel. The 12x50 foot billboard will be visible on Interstate 80 near Harbor Boulevard exit.

"We cannot allow the public to be misled by the factual distortions in yet another anti-Israel campaign. The anti-Israel ads try to undermine American support for Israel by misrepresenting Israel and its history. They leave out the real reason Israel needs to defend itself, which are ongoing threats from terrorist cells in the West Bank, from the Palestinian terrorist group Hamas, and from the existential threats from countries such as Iran. They leave out the numerous times Israel has given up land for peace - such as in Gaza in 2005 when, in exchange, Israel ended up with thousands of rockets fired at its southern communities, with Hamas claiming responsibility,” states Roz Rothstein, CEO of StandWithUs.

"Most Americans are aware that Israel is on the front lines of terrorism, and know that the military aid the small country receives helps to protect its citizens. They know that the real injustice is that Palestinian Arab leaders have rejected all territorial compromises for peace and refuse to continue direct negotiations. SWU is gratified that the majority of Americans do not subscribe to the agenda of these misguided anti-Israel groups who sponsor the ads, and who, in effect, help the extremists whose goal is to destroy the only Democracy in the Middle East.  Most Americans recognize that Israel is at the forefront of advances in technology, conservation and humanitarian programs that have benefited the world. They understand that constructive exchanges are the best hope for peaceful coexistence," states Gail Rubin, StandWithUs Sacramento/Davis Area Coordinator.

StandWithUs has countered every anti-Israel billboard that has appeared in the United States since 2007, whether they called for ending military aid to Israel or used maps that distort the region's history. SWU countered anti-Israel billboards displayed in San Francisco and Berkeley BART stations and Muni buses five times in 2011-12; in one instance by highlighting Israel's achievements in AIDS research and water conservation. On October 22, 2012, SWU placed two ads in Portland, Oregon light rail and busses for a total of 19 that stress Israel's quest for peace. In July 2012, SWU placed six ads in 75 locations in New York's Metro-North stations to counter posters of maps that misrepresent Israel's history.

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