(Jerusalem, July 6, 2023) — Israel education is coming to the newest social media app in a big way. StandWithUs, the international education non-profit, reached 40,000 followers less than 24 hours after the newest global social media platform “Threads” was launched. Follow StandWithUs here: https://www.threads.net/@standwithus.
“Threads” is the latest offering from Mark Zukerberg’s Meta, which already owns Facebook, Instagram and WhatsApp. StandWithUs, which has become known for its huge reach on digital platforms, was one of the first Israel education organizations to join the platform, attracting thousands of followers within hours of the launch. “Threads” is being positioned as a similar app to Twitter, where StandWithUs already has 200,000 followers, in addition to having nearly 450,000 on Instagram and 1.4M followers on Facebook. The organization’s weekly peak post reach is in excess of 100 million.
CEO and co-founder of StandWithUs, Roz Rothstein said, “We are so proud of our social media operation which is an essential arm in our non-stop efforts to fight misinformation, antisemitism and support Israel around the globe. We have always been early-adopters of new platforms that reach different audiences and we are thrilled that a large audience that is diverse in its location, identity and politics sees StandWithUs as an essential place to get updates about Israel. It also allows us to share important educational resources and recruit allies to join our campaigns and to support our essential mission that includes fighting antisemitism.”
“We know that so many people rely on us for credible, timely updates and accurate information about Israel.”, continues Executive Director of StandWithUs Israel, Michael Dickson. We take that responsibility seriously and work around the clock to keep our audience informed, while pushing back on misinformation that is so prevalent on social media platforms. Our new Threads account is a natural extension of our team’s constant ambition to channel its creativity and dedication to ensure we grow as quickly as possible.”
StandWithUs is active in multiple languages on social media, including Arabic, which is its most-viewed language after English.
Pictured: Screenshot of StandWithUs “Threads” page, less than 24 hours after launch.
StandWithUs (SWU) is an international, nonprofit, and non-partisan Israel education organization that works to inspire and educate people of all ages about Israel, as well as challenge misinformation and fight against antisemitism.
Through university fellowships, high school internships, middle school curricula, conferences, materials, social media, educational films, and missions to Israel, StandWithUs supports people around the world who want to educate their schools and communities about Israel.
Founded in 2001 and headquartered in Los Angeles, the organization has chapters and programs throughout the U.S., Israel, the UK, Canada, South Africa, Brazil, and the Netherlands.
For the last eleven years, StandWithUs has consistently received the highest possible ratings from Charity Navigator and GuideStar, two charity watchdog groups that assess hundreds of thousands of charities in the United States.